Canadian Magazine Industry News
9 March 2009,     PLEASANTVILLE, NY
Reader's Digest CEO: We're not filing for bankruptcy
Following last week’s reports that Reader’s Digest Association has hired Kirkland & Ellis, a law firm that advises in bankruptcy cases, RDA president and CEO Mary Berner has issued a media statement, confirming that Kirkland & Ellis and financial advisor Miller Buckfire have been hired, but refuting speculation that the RDA will file for bankruptcy.

"We want to have the best advisors as we navigate this incredibly difficult economy," Berner wrote, "and retaining companies like these ensures that we will be well prepared and well advised. They will assist the company in staying ahead of the problems in the market by exploring strategic initiatives, including (but not limited to) raising additional capital and easing our debt burden." Full statement below.
As you may have seen, Bloomberg News Service has widely distributed an article reporting that RDA hired Kirkland & Ellis, a law firm that advises in bankruptcy cases and other forms of restructuring. Additional news outlets picked up the story and, unable to confirm it, added their own speculation. From this, starting with one unattributed source supposedly “familiar” with the situation, some news articles jumped to conclusions that RDA is filing for bankruptcy.

I want to assure you that this is not true.

Here is what really has happened. RDA has proactively hired respected law firm Kirkland & Ellis, which advises companies on a vast array of corporate matters, as well as a top financial advisor, Miller Buckfire, to advise us on a wide range of restructuring and financing issues. We want to have the best advisors as we navigate this incredibly difficult economy, and retaining companies like these ensures that we will be well prepared and well advised. They will assist the company in staying ahead of the problems in the market by exploring strategic initiatives, including (but not limited to) raising additional capital and easing our debt burden.

In short, what it means is that we’re making sure we’re prepared, and that we have the best plans and the best advice so we can be proactive in this fast-changing environment and not find ourselves at a later date with diminished options.

Our 2nd quarter Fiscal 2009 earnings report, filed last month, showed that, while results were down versus last year, we continue to meet our debt covenants and in no way are we in default under our financing arrangements. Also, CFO Tom Williams explained on our lenders call last week that the company expects to achieve $50 million in additional second-half Fiscal 2009 EBITDA from the cost savings associated with the Recession Plan and IT outsourcing initiative. In many ways, our businesses are outperforming competitors and we believe are better positioned than most to appeal to customers during a steep recession. As an illustration, we continue to move forward aggressively with growth initiatives even as we tightly control cash and implement the Recession Plan.

For sure, this is a difficult time for us and will continue to be so in the short term as we navigate through the recession headwinds and the resulting revenue decreases across the globe. That said, we remain confident in our business plan for the company, our relationships with customers, our products, and, of course, the talent and resourcefulness of our management and employees.

Mary Berner
President and CEO
The Reader’s Digest Association, Inc.
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This comment above is so far off-base it's not even funny....
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Dennis says:
Thank you Dr. Fraser. Appreciate your kind words. My hope is that you and all readers are able to ex...