Today's Vancouver Woman
magazine, which was rebranded and redesigned
earlier this month, is being put on hiatus due to declining ad support caused by the recession. The decision was not related to a lack of acceptance of the new title or positioning, publisher and editor-in-chief Rebecca Ephraim writes in her March editorial.
The honest truth is that the support and acceptance of our former title, SharedVISION, in the community has always been much greater than its ability to attract advertising, our sole source of income. When I stepped into the publisher's chair three and a half years ago, the magazine was deeply in the red. But in the last three years we really picked up steam–our major improvements seemed to please our readers and apparently our advertisers–as we cut our losses over 70% during that period, anticipating a well-earned profit at the end of this year.
The recent downturn in the economy, however, led to major advertising cutbacks from local retailers, forcing Ephraim to cease operations. She's not nailing the magazine's coffin shut just yet, though.
Perhaps we will continue our work with our website. Perhaps there is an investor who would like to join us or a buyer who would like to step forward and write the next chapter of a beautiful story of passion and service to this community? Perhaps the economic pendulum will swing back in the months ahead. For now we are going to take a break to, as they say, "assess our strategic options."