Canadian Magazine Industry News
8 January 2009,     TORONTO
Renovations complete at Canadian Home & Country
Canadian Home & Country has a PMB-measured readership of about 1.7 million.

The February/March 2009 edition of Canadian Home & Country magazine will feature a redesign that includes a new logo, designed by Tom Brown, founder and creative director of Vancouver-based Tom Brown Art+Design.

The redesign, helmed by Canadian Home & Country art director Josephine Woertman and editor Erin McLaughlin, is being tied to a re-positioning of the magazine; according to a press release from parent company Transcontinental Media, “The magazine’s key messaging is that country style is a mindset. Whether you’re in the city or the country, it’s more than just decorating—it’s a celebration of an authentic and personal style that you bring to your home and to your life. Live Simply. Live Well.”

The redesign is the first for Canadian Home & Country since 2002. “Canadian Home & Country style is not about spending an exorbitant amount of money on decorating. While our readers invest in pieces to complete their personal style, they also understand the importance and particularly, in this day and age, the relevance of reusing and recycling,” McLaughlin says in a release. “Our readers are confident in their decorating choices, and they understand that personal style doesn’t have to cost a lot of money. Given the current state of the economy, we feel this is an important message.”

McLaughlin, who is also editor Canadian Gardening magazine, describes the new logo as “strong, fresh and contemporary, with a fondness for nostalgia.”

Canadian Home & Country will be published six times in 2009, a reduction from the nine issues published in 2008.

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