Transcontinental Inc. announced today that it has won a contract to print all Rogers Media Inc. magazines, beginning Feb. 1, 2009. The six-year agreement is valued at $210 million.

“Our solid financial position…gives Transcontinental the flexibility to invest in additional equipment in order to better serve our clients, or to serve new clients, like Rogers," Transcontinental chief executive officer François Olivier said in a company press release.

Rogers currently prints its 70-plus magazines with troubled Quebecor World Inc.

The deal with Quebecor World, extended in 2002, was valued at $240 million, according to a story in The Canadian Press. Last month, the Montreal-based printer filed for bankruptcy protection.

On the publishing side, Rogers and Transcon are often seen as competitors, since many of their top titles, such as Chatelaine (Rogers) and Canadian Living (Transcon), compete for the same readers and ad dollars.