This is one of the most challenging advertising markets publishers and sales managers have ever seen. What’s happening out there? What’s working, what’s not working, and what will keep publishers in the game for the long term?
In this exclusive report on the state of advertising sales in 2009, Masthead editor Marco Ursi conducts a must-read discussion with three of Canada’s top ad sales executives:
Jane Bradley, publisher, Parents Canada, Family Communications Randy Craig, director of advertising and marketing, Cottage Life/Explore, Quarto Communications Brian Stendel, president, Keystone Media (sales representation for Food & Drink, The Beaver, BC Magazine)
Download the PDF Masthead Special Report now to read online—or print and read offline at your leisure. Let us know how you like this new article format.
This Special Report is sponsored by Bard Business Solutions, developer of Magazine Manager: Management Software for the Publishing Industry