“I’m honoured to lead the country’s most iconic fashion brand,” said Craft. “Now, more than ever, women want to connect with an inclusive, intelligent resource and ELLE Canada is the ultimate guide to an inspired and powerful life.”
Under Craft’s direction, ELLE Canada beauty content has been syndicated in more than a dozen countries worldwide, including USA, China and Russia. Prior to joining ELLE Canada, Craft served as Beauty Editor for More magazine (Canadian edition), as well as Editorial Director for Kickette.com, the sports-focussed women’s website she also founded, growing traffic on the independent site to 4 million page views per month.
Craft has long been a key face of ELLE Canada, representing the brand on television’s ET Canada, The Social, the Marilyn Denis Show and many others, as well as hosting VIP events and attending key industry events. She was the first Beauty Editor ever to receive the P&G Beauty Awards’ Best Beauty Editor honour two years in a row.