Masthead News Archives
March 1999
TV Guide branches on to the small screen
Toronto, Ont., 31 March, 1999: Telemedia's TV Guide has announced that it is launching a weekly half-hour television show on the Life Network late next month. TV Guide Television, slated to debut April 23 at 7:30 p.m., will preview the upcoming week in television with reports from Toronto, Vancouver, New York and Los Angeles. To be hosted by Aashna Patel of CNN's Worldbeat, TV Guide Television promises exclusive celebrity interviews, Hollywood gossip, and visits to the sets of popular Canadian and U.S. programs. The announcement was made yesterday by the Life Network's parent company, Toronto-based Atlantis Broadcasting Inc. Sunnybrook Productions will be producing the show in association with the Life Network and Telemedia.
Contact: 416-446-4713 (Atlantis); www.tvguidelive.com

Camar book introduces new editorial sections
Markham, Ont., 30 March, 1999: Outdoor Canada has expanded its editorial horizons with the addition of four new columns. The new editorial made its debut with the recent March issue. New are the columns "Speaking Out" (featuring guest opinion pieces), "Finding Out" (presenting answers to readers' questions), the self-explanatory "Hunting" and the new back-pager "Backcountry," featuring what editor James Little calls "some of the finest outdoor writing anywhere." Outdoor Canada is published by Markham, Ont.-based Camar Publications Ltd.
Contact: 905-475-8440

Maclean Hunter makes changes to medical titles
Toronto, Ont., 29 March, 1999: Topping off a number of recent changes among Maclean Hunter's medical titles, Hospital Pharmacy Practice stopped publishing as a standalone in February and is now bound into sister title Pharmacy Practice. Both books remain "separate entities," however, with different paper stocks, designs and covers, says editor Ruth Hanley. They also have different frequencies: Pharmacy Practice is a monthly, while Hospital Pharmacy Practice recently jumped from five to six times a year. According to Hanley, many pharmacists said they were inundated with journals and the pairing "made it easier for them." In a related change, Hospital Pharmacy Practice has refocused its editorial, putting more emphasis on industry news. Still at Maclean Hunter, The Medical Post's polybagged partner changed its name from The Nutrition Post to The Nutrition Factor in February. It also shrank from a tabloid to a standard magazine format, which switching frequency from quarterly to bimonthly. "What we're really doing is providing the physician/reader with analysis and perspective and that's best done in a magazine," explains John Milne, publisher and senior vice-president of Maclean Hunter Healthcare.
Contact: 416-596-5000

Conflicting visions fueled demise of Eyetalian
Toronto, Ont., 26 March, 1999: When John Montesano and Joseph Barbieri shut down Eyetalian magazine last month, their decision was fueled as much by financial woes as it was by conflicting visions over the title's future. Although the English-language title last appeared on Toronto newsstands with its November/December 1998 issue, it was only this week that the former partners began to publicly discuss the demise of the "magazine of things Italian." "We survived for five years on a lot of goodwill and a lot of hard work and after a while you get ground down by that," says co-owner and founding editor John Montesano. "Primarily it's money. Money, money, money." Fiscal burnout, both Montesano and Barbieri agree, played a major role in the five-year-old publication's demise. Government largesse had dried up, they were more than $50,000 in debt and advertising growth had stalled. Even efforts to secure a private sector "sugar daddy" had come up dry. Much of the problem also had to do with the magazine itself: Eyetalian set out to reflect, warts and all, Canadian-Italian culture--and it succeeded. This, observes former contributor Elizabeth Renzetti, did not sit well with many in Toronto's Italian community. "When you look at the size of the community, it certainly needs something of that sophistication," Renzetti, now executive editor of Elm Street, says of Eyetalian, "but I don't think the community wanted something that was going to be critical. They wanted something that was going to be back-slapping." Montesano readily acknowledges the magazine had its detractors. "In the end, there was a strange polarity in the community: those who were saying, ‘This is it, a magazine that will show the real Italian community'; then there was the other side saying, ‘This is too intellectual, too ambitious--why are they doing this, making us look bad?'" According to Montesano, the Italian community had not "emerged enough politically and economically" to fully support the title. "We were really trying to juxtapose the more commercial elements of the community with the literary," says Montesano, now an executive with Toronto's Spanish-Italian television channel TLN. "I think there really wasn't any money inside the Italian community to support that kind of idea." Rather than change the magazine's direction to lure investors and win back disaffected readers, Montesano wanted to pull the plug. Barbieri, on the other hand, hoped to "retool" the title, creating a "less literary" lifestyle magazine that spoke to readers both within and beyond the Italian community. "Not to pooh-pooh what we'd done," says Barbieri, a former corporate real estate consultant. "I just think the magazine had reached its natural peak." He acknowledges, however, that to take the title to the next level would have required a significant cash injection. In the end, though, the two couldn't agree and parted ways, closing the magazine in the process. While Montesano now plans to transfer his editorial vision for Eyetalian onto the small screen, Barbieri has not ruled out another crack at magazine publishing. "This by no stretch should be seen as a failure," he says. "It has success written all over it. The fact that it stopped publishing only makes it a victim of circumstance and timing." Says Barbieri: "With proper retooling, I really don't see why something like this couldn't succeed in future."

More titles listed in PMB's upcoming annual study
Toronto, ON., 25 March, 1999: The Print Measurement Bureau is slated to release an expanded version of its annual study on magazine readership next Monday. The report, PMB 99, will include readership data on 84 titles, including seven newly listed magazines: Broadcast Week, Elm Street, Femme d'aujourd'hui, Golf Canada, Gusto, NOW and Voir. Also gowing is the national sample size, now more than 24,000, thanks largely to efforts to target more of the growing Vancouver market. As well, the sample for households with $75,000-plus incomes has increased to 6,775, of which 2,040 respondents report household incomes of more than $125,000. Watch Masthead Online for a summary of PMB 99's findings.
Contact: 1-800-PMB-0899

Investment title launches separate U.S. edition
Montreal, PQ., 24 March, 1999: Offshore Finance Canada is doing some investing of its own with the launch this month of a U.S. edition, appropriately titled Offshore Finance U.S.A. "There's no split-run content at all between the two magazines," says publisher Brian Stammer. "They have entirely separate editorial." While both titles cover the offshore financial industry, the U.S. edition interprets everything "from an American point of view," says Stammer. That means readers in the U.S. will find information on the likes of American financial regulations and laws, rather than their Canadian equivalents. As well, each magazine has its own advisory board--and its own graphic design. The cover of the U.S. edition, for example, is always full bleed, while the Canadian version features white borders. Published by Montreal-based OFC Publications Inc., the new U.S. bimonthly has a circulation of 20,000. The cover price is U.S.$9.95, while a full-page, colour ad costs U.S.$2,750.
Contact: 514-939-2800.

Funding cuts force CMPA to axe senior position
Toronto, Ont., 23 March, 1999: Less than a week after announcing the resignation of its executive director, the Canadian Magazine Publishers Association (CMPA) has lost another senior staff member. Marketing director Shadi Mogadime, who just joined the national organization late last year, officially resigned yesterday. The news follows last Thursday's announcement that executive director Cindy Goldrick would be stepping down once a replacement has been found (see yesterday's Daily News posting). Goldrick, who expects to stay on the job for another three months or so, says that Mogadime's departure was precipitated by declining grants to the organization. Indeed, the Ontario Arts Council has frozen funding to all new and regular recipients, while the Canada Council has chopped its CMPA contribution by roughly $45,000 over last year. As marketing director, Mogadime was to have pursued a number of new initiatives that simply cannot be realized now due to the cuts, Goldrick explains. Instead, the association must focus on its existing core programs, such as distribution. The antiquated software now driving the circulation system, for example, must be replaced at a cost of $40,000-plus. "We knew it was an experiment in many ways, feeling it out on both sides," Goldrick says of the original decision to bring Mogadime on board last fall. "We were biting off more than we could chew, though, in 20-20 hindsight." The "mutual decision" to sacrifice the marketing director's job was made within the last week, she adds. With Mogadime's departure, her duties will now be taken over by both Goldrick and marketing associate Emily Sinkin, who has been promoted to the position of marketing coordinator. In related news, the CMPA's financial officer, Lorraine Armstrong, has announced that she will be retiring before the coming summer; the task of choosing a replacement will left to the incoming executive director. As for Goldrick's resignation, she says she's leaving after nine years to pursue "something different," perhaps within the magazine industry, or related to book publishing or new media. She has yet to line up a new job. "I like the challenge of new things and I really like change," says Goldrick, who was a publicist with McClelland & Stewart before joining the CMPA, "and I think the CMPA needs change, too." And as a single mother, she says she also wants to spend more time with her nine-year-old son, Ethan.
Contact: 416-504-0274

CMPA head Cindy Goldrick unexpectedly resigns
Toronto, Ont., 22 March, 1999: The executive director of the Canadian Magazine Publishers Association (CMPA) has resigned, the national arts body recently announced. Cindy Goldrick, who first joined the national organization nine years ago, will be leaving once a replacement has been found. The news was made official last Thursday in a special memo faxed to CMPA members by the chair of the association's board of directors, Michael Rae. The CMPA has already formed a search committee to find a replacement. Goldrick has agreed to stay on in the interim. Masthead Online will provide further details of Goldrick's departure as they emerge.
Contact: 416-504-0274

Annual Top 25 ranking shows ad revenues up
Mississauga, Ont., 19 March, 1999: Maclean's magazine has once again topped Masthead's annual ranking of Canada's top 25 magazines according to combined advertising and circulation revenues. And while they may still be licking their wounds over last year's dismal showing on the newsstand, most of the country's leading titles performed exceedingly well on the advertising side of the equation in 1998. In fact, sales for most of the magazines in our fifth annual ranking were up significantly last year, according to figures supplied by Leading National Advertisers Canada. Among those recording significant growth were Time (25.8%), Now (20%), Canadian House & Home (19.4%), Elle Québec (18.2%), L'actualité (18%), Elm Street (17.6%), Modern Woman (17.4%) and enRoute (15.8%). For several of these titles, such gains provided for some significant changes in their rankings. Elm Street and enRoute, for example, each moved up three positions thanks to their respective jumps in ad sales (Canadian Geographic's dramatic climb was due to a change in how we measure its paid subs). Overall, meanwhile, the advertising boom was largely responsible for the $44 million jump in total revenue for the top 25. For the full report, watch for the April issue of Masthead magazine. The spreadsheet used to calculate the top 25 will be posted in the Special Reports conference.

The Top 25
The numbers in brackets refer to last year's rankings; the dollar figures presented here are the total estimated revenues (circ and advertising combined).

1 (1) Maclean's $49,110,171.70
2 (2) Chatelaine $40,633,376.60
3 (3) TV Guide $38,820,638.04
4 (4) Reader's Digest $35,393,428.41
5 (6) Time $35,026,586.20
6 (5) Canadian Living $30,189,986.69
7 (7) 7 Jours $18,116,906.14
8 (8) TV Hebdo $12,406,100.48
9 (9) Flare $12,191,681.40
10 (12) L'actualité $11,869,901.80
11 (13) Canadian Business $11,867,232.81
12 (14) Chatelaine (French) $10,615,083.30
13 (16) ROB Magazine $10,412,642.10
14 (19) Now Magazine $9,893,516.50
15 (15) Toronto Life $9,745,386.20
16 (11) Homemaker's $9,399,112.38
17 (17) Coup de pouce $9,365,577.09
18 (20) Cdn. House & Home $9,272,501.48
19 (22) Elm Street $8,875,575.70
20 (32) Canadian Geographic $8,402,141.10
21 (23) Elle Québec $8,056,770.45
22 (18) Selection du RD $7,709,501.32
23 (21) Saturday Night $6,998,996.76
24 (27) enRoute $6,845,300.00
25 (25) Today's Parent $6,744,399.70

IE: Money hires new editor and managing editor
Toronto, Ont., 18 March, 1999: Former Elm Street editor Charles Oberdorf has taken over the editorial reins of IE: Money magazine. Oberdorf, who began his new job this past Monday, had been freelancing since early 1997 after opting not to renew his one-year contract with Elm Street. At IE: Money, he replaces former editor Ray Mason, now Canada Life's vice-president, communications. One of Oberdorf's main duties as editor, says publisher Liz Martin, is to raise the money market title's public profile, a task initiated by Mason prior to her departure. Taking over the therefore crucial--and newly minted--position of managing editor is Jasmine Miller, who had performed the same job over at Canadian Business. Replacing Miller at Canadian Business, meanwhile, is Patricia D'Souza, a former intern and part-time fact-checker. IE: Money is published by Toronto-based Investment Executive Inc.
Contact: 416-366-4200

New magazine aims to unite Canada's lesbians
Paris, Ont., 17 March, 1999: Contending that lesbians don't enjoy the same national support networks as gay men, publisher Anne Gecas set out to rectify the situation. The result: Limbo, a new national magazine for lesbians of all ages. "The purpose of Limbo is to create some sort of thread," Gecas says of the magazine she launched in January out of Paris, Ont. "Gay men have a really good thread working for them. It's a very strong bond in their circles." According to Gecas, each issue of Limbo will feature at least two profiles of lesbians who have made a difference--whether they're famous or not. The debut cover story, for example, was a Q&A with comedian Elvira Kurt. Regular departments, meanwhile, include a forum for readers or staff to rant about any topic they wish. Limbo is distributed nationally through bookstores and women's stores. The cover price is $3, while a sub costs $17. The bimonthly's total circulation is 3,200. Ad rates have yet to be set.
Contact: 519-442-1758

Advertiser group proposes options to Bill C-55
Toronto, Ont., 16 March, 1999: The Association of Canadian Advertisers has published a list of options to Bill C-55, which passed third and final reading yesterday in the House of Commons. The ACA, which has been a vocal opponent of the proposed law since it was unveiled last summer, outlined its three alternatives in a press release issued last Friday. The proposals have already been forwarded to the office of Heritage Minister Sheila Copps. "They are frameworks for discussion," the release states in describing the ACA's sketchy alternatives, "and the principle behind them is to align possible solutions with specific problems often cited by advocates of C-55." According to the Toronto-based association, Ottawa should:
• amend Bill C-55 so that any magazine with an agreed upon percentage of Canadian content will not be affected;
• implement advertising rate controls so that split-runs cannot undercut Canadian magazines;
• allow Canadian publishers to enter into licensing agreements with foreign publishers.
As well, the ACA continues to suggest that Ottawa should entertain direct subsidies to publishers.
"We are not asking for unfettered access to the Canadian market by foreign publications," states the release. "We strongly believe there is a middle ground that would afford Canadian businesses the opportunity to communicate with those Canadian readers who choose to read regional editions of foreign magazines." Meanwhile, there are persistent press reports that Ottawa may be prepared to either amend the Bill or kill the legislation altogether in order to avert a trade war with the U.S. Prior to yesterday's third reading, Heritage Minister Copps herself provided the clearest indication of possible changes to Bill C-55, announcing that Ottawa would consider proposals hinged on Canadian content quotas. Trade officials from both countries are reportedly meeting again this Friday in Washington to discuss options. As for the Bill itself, it is now headed for the Senate after passing third reading by a vote of 196 to 43. An amendment tabled by Copps ensures that even after receiving Senate approval and royal assent, the Act will not come into force until so ordered by cabinet.
Contact: 416-964-3805, ext. 29

Quebec City home to new magazine on sexuality
Quebec City, Que., 15 March, 1999: The role of this new magazine about human sexuality is not to excite the senses, but to explain how they work. So explains Corps et Âme magazine's production manager, Sandra Simoneau. Launched in January by independent publishers Georges Gay and Louis Martin, this new French-language glossy covers everything "related to relationships and sexuality," says Simoneau. The February debut issue, for example, carried articles on erogenous zones, nude massage and aphrodisiacs, among other areas of human sexual endeavour. (The title's English translation is "Body and Soul.") Regular departments in the eight-times-year title, meanwhile, provide an ongoing look at such topics as gay relationships, sex aids and love making. Roughly 35,000 copies of the Quebec City-based magazine are distributed on newsstands in Quebec, New Brunswick and Ontario. The cover price is $4.25, while a subscription costs $28. A one-time, full-page, colour ad goes for $4,000.
Contact: 418-692-4499

Illustrator wins dispute over final art kill fee
Aurora, Ont., 12 March, 1999: A trade magazine for lawyers has settled out of court with a freelance illustrator, ending a two-year-old dispute over a kill fee payment. Last month, Canadian Lawyer paid an undisclosed sum to illustrator Thomas Dannenberg, who sued the magazine after it tried to pay him a 50% kill fee for an illustration. The artwork in contention was for the Aurora, Ont.-based magazine's January 1997 cover. After submitting a series of roughs, Dannenberg was given approval to go to final art by art director Einar Rice. The magazine wasn't happy with the final product, however, and tried to pay him the kill fee--without providing further opportunity to change the illustration. "We'd gone through three or four drafts of the thing and felt that was enough," says editor Michael Fitz-James, noting that it was the first time the magazine had issued a kill fee in its 16-year history. "We felt we were following the existing custom and we did so in good faith." Dannenberg obviously felt otherwise and demanded full payment; when the magazine refused, he sued. Since there was no written contract, both litigants attempted to muster an industry consensus to support their positions. The issue: can a magazine issue a 50% kill fee for final art? Civil litigation lawyer Meg McMullen, who represented the magazine, says she had "a difficult time finding people to give up a day of their time." Dannenberg, on the other hand, says he had about eight witnesses ready to testify on his behalf. In the end, though, Canadian Lawyer publisher Stuart Morrison settled out of court, saying it wasn't worth the bother. But that still left the issue at hand largely unresolved. To pin down the prevailing industry custom regarding art department kill fees for final art, Masthead polled 11 high-profile magazine types currently working in the trade and consumer press. Among those polled were Saturday Night art director Barbara Solowan, CAmagazine art director Bernadette Gillen, Toronto Life editor John Macfarlane, Canadian Business art director Donna Braggins and Applied Arts publisher/art director Georges Haroutiun. The results were unanimous: if an illustrator receives approval to go to final art after submitting roughs--and he or she then completes the work--the publication must pay 100%, whether it uses the art or not.

WEDDINGBELLS launches U.S. editions
Toronto, Ont., 11 March, 1999: Fifteen-year-old WEDDINGBELLS magazine has launched a new U.S. national edition, as well as several regional editions. The first issues debuted in January. The decision to break into the U.S. market was largely spurred on by the huge amount of U.S. interest in the Toronto-based bridal magazine's Web site (www.wedddingbells.com). According to WEDDINGBELLS Inc. president and publisher Diane Hall, 75% of the site's 1.3 million monthly page views originate from the U.S. Says Hall: "We are convinced that American couple would embrace our magazine." The national launch issue was accompanied by regional, market-specific editions for Boston, Chicago, Dallas/Fort Worth, New York, San Francisco Bay Area and southern California. In all, the debut issue boasted more than 193 pages of national and regional advertising, with a total circulation was 325,000. As in Canada, where WEDDINGBELLS already publishes 11 regional editions, the U.S. versions will also be published twice yearly, in January and July.
Contact: 1-800-387-9877

MHPL set to launch ambitious new finance title
Toronto, Ont., 10 March, 1999: Maclean Hunter Publishing Ltd. is preparing to unveil its most expensive magazine launch to date: MoneySense, a new personal finance title for men and women aged 35 to 54. A special preview edition will be issued in May, with regular publication beginning as of September. Two subsequent issues will be published in 1999, with the frequency settling in at eight issues in 2000. While 150,000 copies of the May preview will be printed, subsequent issues will have a distribution of 100,000. It is projected that the paid subscriber base will be 50,000 as of the official September launch, rising to 100,000 by the end of 2000. The cover price, subscription rate and ad rates have yet to be set. Heading up the masthead at MoneySense will be former Canadian Business executive editor Ian McGugan as editor, CB Media president and CEO Paul Jones as publisher, former Canadian Business associate publisher Deborah Rosser as associate publisher, and Vista alumnus Rolfe Jones as director of advertising sales. The glossy will be designed by 52 Pick-Up, a new firm formed in 1998 by former employees of Concrete Desgin. Watch the April issue of Masthead magazine for a full report on MoneySense.
Contact: 416-596-5163

New magazine for business students launches
Toronto, Ont., 9 March, 1999: Plans have been announced for the launch of new national magazine for Canada's university and college business students. The first issue of Business Sense is slated to debut March 25 with a launch party at the Toronto Stock Exchange's Stock Market Place. According to a press release from publishers Business Student Media Inc., the new title will have a circulation of 120,000 distributed nationwide via business schools. With the tagline "The Voice of Canadian Business Students," the free magazine touts itself as "the only united voice of Canadian business students" reaching everyone "from MBAs to B. Comm's." So far, the publication says it has advertising support from IBM, the Royal Bank and CIBC, among others. The March 25 launch will take place over breakfast with guest speaker Dr. David Foot, author of Boom, Bust & Echo 2000, and Don McCreesh, executive vice-president of human resources at CIBC. The announcement comes just as Maclean Hunter is gearing up for the May debut of its new personal finance title, MoneySense (see tomorrow's Daily News posting for more on this upcoming launch).
Contact: 416-941-9854

Vancouver to get edition of Toronto Life Fashion
Toronto, Ont., 8 March, 1999: Toronto Life Fashion has announced plans to launch a Vancouver edition in September, along with a Web site. Also underway are changes to the editorial and design of the parent title. The changes were revealed late last month during a news conference at Toronto's new Air Canada Centre. According to publisher Giorgina Bigioni, the new Vancouver edition will have a circulation of 40,000 distributed through the National Post. The primary role of the new magazine, which will reprint editorial from the parent Toronto edition, will be to serve advertisers who want to reach the Vancouver market, says Bigioni. Also in September readers will be able to access TLF online at: www.fashionmagazine.com. While the site's content was still being developed at press time, Bigioni noted that it will not be an online replica of the magazine. Also for September, Tornoto Life Fashion will adopt a larger trim size, moving up from its current 8" x 10.75" format to an 8.5" x 11" size. As for editorial changes, three new sections made their debut with the current March issue: "Hair," which offers tips and a look at what's hot; "Style Points," a humour piece on fashion; and "At Work," which profiles a woman with an "enviable career."
Contact: 416-364-3334

Runners-up for year's best mags to be revealed
Toronto, Ont., 5 March, 1999: Taking a cue from the Oscars, the National Magazine Awards Foundation has decided to publicize the short-listed nominees for Magazine of the Year and Best New Magazine two weeks prior to the June 4 gala. In past years, only the two winners were revealed--and at that on the evening of the awards ceremony itself. Now, a short list of as many as five finalists in each category will be announced beforehand in order to heighten interest in the awards and to give more magazines a share of the glory. The move is just the latest in a string of recent changes to the annual event, including the decision to hold the ceremony on the Friday preceding Magazines University in order to benefit out-of-town participants.
Contact: 416-422-1358

Discount giant's magalogue expands focus
Toronto, Ont., 4 March, 1999: Wal-Mart's bimonthly magalogue is expanding its focus with the addition of two new sections on travel and computer software. The changes will first appear in the upcoming April/May issue of Wal-Mart Profile on Entertainment, says editor-in-chief Keith Sharp. The Toronto-based title, which already covers music, film and videos, will also launch a section on fashion starting with September's back-to-school issue. Wal-Mart Profile on Entertainment is published by Trafalgar Productions.
Contact: 416-335-0747

Today's Parent flexes philanthropic muscle
Toronto, Ont., 3 March, 1999: Today's Parent magazine has donated more than $15,000--collected during a three-month fundraising project--to the Canadian Association of Food Banks (CAFB). The money, which was presented to the CAFB yesterday, was raised during the last three months of 1998 after the Toronto-based parenting title pledged to donate $1 from each new subscription fee. "Every dollar we receive translates into $75 worth of food being distributed to people in need," says CAFB director Julia Bass. "This terrific contribution from Today's Parent readers will help fund our national food Sharing System, which distributes large corporate food donations to food banks in all provinces." The Today's Parent fundraising drive coincided with the magazine's coverage last October of child poverty in Canada, which revealed that one in five Canadian children--or 1.5 million children--is poor. The total amount of the donation to the CAFB was $15,208.
Contact: 416-596-8680

Modern Woman undergoes changes of its own
Toronto, Ont., 2 March, 1999: While Chatelaine was busy stealing the media spotlight with its recently unveiled redesign, little sister Modern Woman was quietly introducing some changes of its own. The February issue of the Maclean Hunter women's title featured the latest in a series of modifications to the graphic design, including more white space, new section headers and a more readable text font. As for changes to the cover, more vibrant colours are being used because "we want our type to pop out more on the newsstand," says editor Judy Allen. The changes actually began with the December 1998 issue, when a new design for the contents page was introduced. "We're moving into a new century and we wanted to make sure that we keep the magazine looking fresh," says Allen, who has been editor for the past two years, "and that it always looks like there's something new and happening in it."
Contact: 416-596-5425.

Lise Ravary leaves enRoute for Elle Québec
Montreal, P.Q., 1 March, 1999: The editor-in-chief of Air Canada's inflight magazine, enRoute, has been appointed to the top editorial post of Elle Québec. "I want to take on the challenge of selling on the newsstand," Lise Ravary says of her new job as editor-in-chief of the Montreal-based women's title, which is published by Les Publications Télémedia-Hachette Inc. She leaves enRoute on March 12 and takes over from former Elle Québec editor-in-chief Nathalie Dansereau on March 23. During her five years with enRoute, Ravary guided the title through several major changes, including an award-winning redesign and the transition from former publisher Publicor to Spafax Canada Inc. "It's been a nice long gig for me," she says of her time at enRoute, "but the offer came along and it was too good to pass up." Ravary, whose résumé also includes stints for both Telemedia and Maclean Hunter, had been freelancing immediately before joining enRoute.
Contact: 514-499-0561

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