Canadian Magazine Industry News
12 September 2012, TORONTO
U of T magazine honoured in design competition
Fresh Art & Design in Toronto won two awards recently (best cover and best tabloid) from the U.S.-based University and College Designers Association (UCDA) annual competition for its front-to-back design work on the U of T research and innovation magazine, EDGE.
The cover that caught the eye of the judges was for the fall 2011 The Healthy Aging Issue, depicting a woman looking youthful on one side and aged on the other.
"We worked quite a bit on this, to get the imagery to work right," said art director Dean Mitchell. "It's actually two stock images of women, retouched to look like one face." It was difficult to find images with similar lighting and at the correct angle to work together properly, he said. Retouching and design was done by Kyle Schruder.
Mitchell said he hasn't seen the judges comments, but offered, "I think it's the concept and the execution, the combination of the two that put it over the top for us." The best tabloid award was for the same issue, he added.
Fresh Art has designed Edge (a twice-a-year publication) for five years, but this is just the second time it has entered the competition. The studio has been invited to a conference coming up in Montreal where awards will be presented.
The UCDA said the judges of the 42nd annual competition evaluated more than 1,100 print and digital media entries, handing out 163 awards.
— Jeff Hayward
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