Canadian Magazine Industry News
12 September 2012, TORONTO
BPA releases consumer magazine data for first half of 2012
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Homefront magazine saw a sizable leap in overall circulation
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Of the 41 Canadian consumer titles reported, 26 have seen an overall decline (albeit mostly small losses) in circulation from the same period last year.
But here are some winners: Homefront, a lifestyle-focused controlled-circ magazine from BCS Communications, saw a 46% leap in total circ (29,440 copies from 20,169) including 724 single copy sales; and that's only up until March 31.
Successes on the newsstand include Vélo Québec outdoor mag Géo Plein Air with a 23.7% increase in single copy sales (3,204 from 2,590 as of March 31) and Baby Boomer Bible Zoomer which boosted newsstand sales 35.2% (16,369 from 12,106 up until March 31).
ABC also recently released its consumer magazine circ report for the first half of 2012, showing paid subscriptions were down 5.9% collectively among the 66 titles reporting. That report showed Chatelaine and Canadian Living both made modest gains of just over 1% in circ, while Chatelaine's French edition posted a gain of 2.3%.
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Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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