Canadian Magazine Industry News
7 March 2011, CANADA
Canadian Magazines Canadiens launches first issue
The first issue of the Magazines Canada-published Canadian Magazines Canadiens has been released. The bilingual magazine, which was launched to promote the Canadian magazine industry was produced by Spafax.
The launch issue comes in at 68 pages, with 20 of those being advertising, said publisher Barbara Zatyko. Printing was done by Dollco Printing and the digital edition is hosted by Zinio.
Canadian Magazines Canadiens’s 3,000 copy press run will be distributed to Magazines Canada members, regional association members, MP’s across Canada, and leading publishers and national magazine associations around the world, said Zatyko. The next issue of the biannual magazine will be released in September.
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The launch issue comes in at 68 pages, with 20 of those being advertising, said publisher Barbara Zatyko. Printing was done by Dollco Printing and the digital edition is hosted by Zinio.
Canadian Magazines Canadiens’s 3,000 copy press run will be distributed to Magazines Canada members, regional association members, MP’s across Canada, and leading publishers and national magazine associations around the world, said Zatyko. The next issue of the biannual magazine will be released in September.
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Said it before and I will say it again - zzzzzzzzzzzzzz
Why this profit (small though it may have been) could not go to a publisher of "real" (i.e. consumer-driven) magazines is the real mystery.
Clear as mud?
1. Who is making the profit, and how is it being used?
2. Why was there no RFP put out to the industry?
Your sudden silence is deafening.
#24, you complain that with so many magazines going "non glossy", it felt very outdated. Well, the copy I've got here is actually printed on matte non-glossy stock so I guess that you, like most experts in this panel, didn't actually pick up the magazine.
And as far as "fluff" goes - I guess if stories on digital publishing, B2B, tablets, retailing etc. (by the likes of DB Scott no less) aren't useful to you, that might explain why the industry in Canada is in the lamentable "state" you all claim it's in.
And really - do any of you "expert magazine professionals" really truly think the CMC is breaking even off the back of 20 pages ads even IF sold at ratecard - and on their first issue? What's their secret? Cause all I hear is that it's impossible for magazines to make any money at all in this country!
So in summary:
- Is it The Walrus? No - but it doesn't need to be. - Is it going to change the world. No.
- Is it helpful? Probably - but only time will tell
- Is it a covert operation to funnel huge profits to secret accounts on the Cayman Islands? If so, it'd be the first magazine in this country to do so - so bravo!
- Is it a step in the right direction for the CMC? Yes.
I hoped it would fill the hole left when Masthead crashed (sorry website, you're not the same at all), but it just seems very tacky and useless.
If there's a bit of money leftover, I'm pretty sure it will go towards publishing the next issue. Even with donations, there are still costs. Moreover, who's to say there will be as many donors next time out?
In any event, if you really want answers to your questions, I suggest you call the CMPA and ask them directly.
1. Why was there no RFP, when that is standard practice in our business.
2, Where does the profit for this magazine go?
I find the lack of response confusing.
In any event, count the number of ads that aren't from suppliers who donated services. Then think about the magazine's circulation and audience. Doesn't add up to a rich page rate, IMO.
Going back to sleep now.
zzzzzzzzzzzzzzzzzz
What Spafax considers nominal would have paid for a lot of Kraft Dinner and put some gas in my car's tank and kept my portfolio current.
But I guess Spafax really, really, really needed the work because they are running low on cat litter and diapers too.
"CANADIAN MAGAZINES CANADIENS was produced with the support of the suppliers you’ll find in the pages of the magazine, many of whom either waived all of their fees or provided their services at such a nominal rate that an RFP process would not have been applicable. As mentioned before, the evolution of this magazine was actually initiated by suppliers who came to Magazines Canada looking for a vehicle to “show their stuff” and celebrate the print magazine industry in Canada."