Canadian Magazine Industry News
20 August 2010,     TORONTO
New digital members make up for dip in print at BPA
Despite continuing economic challenges BPA Worldwide says it counts fiscal year 2009-2010 as one of growth and optimism.

At fiscal year-end, BPA global print members which includes consumer, b2b and newspapers stood at 1,967 down 14.6% from June 2009. Websites that signed up as part of the BPA Interactive audit tool however are up 15%  from the previous year.

Perhaps the most significant event of the year, according to the release came when BPA’s Board of Directors approved a plan transforming the company from a legacy print media auditor to one which audits the consumption of a media brand across multiple platforms. As part of this change, the BPA Board also revised the audit rate structure from one that requires separate charges for each audit channel to include multiple brand channels.

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