Taking inspiration from reader and internal feedback, Apex Publication’s Photo Life magazine has changed both the content and nameplate for the book. The book is published six times a year and has a circulation of 40,000. Assistant editor Valerie Racine says the magazine’s content changes were made to tailor articles to the readers’ photographic needs. “To that end, we’ve created a structure that keeps a good balance between inspirational articles in the Vision section and information on imaging products and reviews in the Gear section,” she says.












In addition, she says the magazine which has been in print for 33 years has incorporated existing content into a new three-category structure — Vision, Technique and Gear. They are also adding new columns including Photo 101, FAQ and The Image Exposed.

The nameplate was redesigned to reaffirm Photo Life’s position in the magazine market and on newsstands, she says. “We are taking advantage of the chance to expand our brand awareness and become an even stronger representation of the photographic industry,” she says. “Our new nameplate is defined by the character and integrity that our business and magazine represents for our staff and the photographic community.”