Canadian Magazine Industry News
14 October 2016, TORONTO
Toronto Life celebrates 50 years
The feature story looks 50 years into Toronto’s future, and the possible economic and demographic changes the city will face, as well as how we will deal with a doubling population.
The issue will also feature a roundtable with Mayor John Tory and five former mayors and a profile on the magazine's owner, Michael de Pencier.
Vividata stats show that the print issue of Toronto Life is read by 890,000 people each month, and has the largest measured audience of any Toronto-based magazine. According to Google Analytics, when combined with its online audience, Toronto Life reaches over 770,000 readers each month.
“We’ve become much smarter about how we measure the effectiveness of the content we produce,” Toronto Life publisher Ken Hunt said. “The data has shown that quick, cheap stories, online quizzes and other click bait doesn’t sustain audience attention; feature-length stories, particularly stories that have a strong point-of-view or unusual access to its subject, have the greatest impact, produce the most engagement, and get shared on social media. This is how we keep readers coming back.”
Toronto Life is holding a private party for 1000 of it’s closest friends at Casa Loma later this month to celebrate its 50th. Congratulations Toronto Life!
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