The TC Media Business Solutions Group is introducing a new service that specializes in content and distribution strategies for advertisers interested in reaching the Quebec business community and finance professionals. TC will create multiplatform content that is integrated with the distribution channels for its Les Affaires, Finance et Investissement and Investment Executive, brands.

“We are very proud to be launching a new line of services that highlights the talent and expertise of our people, while also giving our customers the opportunity to raise awareness of their brands and increase their visibility with a high-quality audience,” Sylvain Bédard, vice president, business solutions at TC Media, and publisher of Les Affaires Group, said. “Through our prestige brands, we offer multiple distribution channels to advertisers who want to foreground their expertise through content marketing, to showcase their products and services through partner content, or to be associated with our editorial content.”

The Group has divided their new offerings into three categories:

• In the first, an advertiser is associated with editorial content in TC Media properties that addresses topics related to the advertiser’s interests or activities, to raise awareness of the advertiser. The content is written by journalists in the group, with full journalistic independence.
• In the second, content marketing in the “Brand Knowledge” space gives advertisers an opportunity to demonstrate their knowledge to a target audience and show that they are experts in their fields. The content is written by the specialized Content Services team.
• In the third, advertisers who want total control over commercial content can draw on the skills of the specialized Content Services team to produce content that will promote the advertiser’s products and services on the advertiser’s own channels, or as “Partner Content” in Business Solutions properties.

With Content Services, marketing, digital strategy, writing and project management is all covered. The TC team will work with the advertisers during the planning, execution and deployment of the content strategy.