The Alliance for Audited Media (AAM) has certified Next Issue Media’s Texture —a digital magazine subscription service—to industry approved measurement guidelines and standards.

“Over the last five years Texture has cultivated a large and influential digital subscriber base,” John Loughlin, CEO of Next Issue Media, said. “We know there are millions of consumers who are interested in curated, fact-checked premium magazine content beyond individual issues. We also know these subscribers have enormous value, and that’s why we’re working with AAM.”

The AAM certification process verifies that the technology powering Texture, tracks consumer engagement in an accurate, consistent and reliable way, according to the criteria outlined in the Interactive Advertising Bureau’s Advertising Measurement and Auditing Guidelines, and applicable Media Rating Council minimum measurement standards.

“By certifying Texture to industry-trusted standards and guidelines, Next Issue Media is giving its magazine clients the verified information they need to help them build trust with their advertiser partners for this growing strategy,” Steve Guenther, VP of AAM’s digital auditing services, said.

AAM recently implemented a new circulation category entitled Multi-Title Digital Programs, to recognize the growth of digital magazine services, like Texture.