TC Media has entered a strategic digital partnership with Glacier Media in Vancouver, which will see TC Media represent national online advertising sales on Glacier Media’s digital properties.

Meanwhile, Glacier Media will benefit from TC Media’s extensive network to increase its reach in its local markets, noted a release.

In addition, Glacier Media will distribute e-flyers and digital promotional offers from TC Media’s advertisers on its properties, "thereby generating additional leads for them."

Dominique-Sébastien Forest, Vice President, National Digital Solutions, TC Media, noted, “Through our combined network, local and national advertisers will be able to access communities and audiences from coast to coast.”

Added Shelly Wilson, Vice President Digital Sales, Glacier Media, “Partnering is one of the quickest, most effective ways of expanding and growing a business. This is not just a representation agreement for Glacier Media, but a true marriage of digital strengths between companies to strategically support each other’s long term vision. We are proud to partner with such a forward-thinking organization as TC Media."

Earlier this year, TC Media took over sales representation in Canada for Hearst Digital and Homes Publishing titles.