TC Media has signed an exclusive representation agreement with Sunwing Travel Group to sell advertising in its in-flight magazines: Wings, and Destination Weddings Guide. The deal will include advertising in printed publications, e-documents, boarding cards, plane wraps, in-flight TV and customized advertising.
 
“Sunwing enjoys an excellent reputation in the market and already is a valued partner for TC Media, as we provide Sunwing with custom media programs,” Patrick Lauzon, Senior Vice President, Interactive Marketing Solutions, TC Media said. “This new agreement will allow us to leverage our experience with national advertisers and Sunwing's great channels to benefit advertisers who seek the select audience that travellers and couples represent.”

The Fall 2014 issue of the guide

Wings magazine has a readership of 1.5 million travelers. It’s released twice a year and has an audience aged between 18 and 65 with a high income. The online edition of the publication attracts an additional 1.4 million readers.

Destination Wedding Guide is also distributed twice a year, to travel and retail shops across the country—and at wedding shows. The 85,000 copies of the magazine target women aged 25-35. Last year as a part of a promotion the guide poly-bagged with the June and November editions of Elle Canada.