According to the Spring 2015 Print Measurement Bureau (PMB) results, Air Canada’s enRoute magazine has shown a 3% increase in readership in adults 18+ over the past six months.

Since PMB’s 2011 Spring study, enRoute has generated a 37% increase in readership among consumers with a household income of $200,000 or higher, and a 92% increase in readership among consumers with personal incomes in excess of $125,000.

“We are thrilled to see that Air Canada’s enRoute is connecting in a meaningful way with Canadian travellers,” Nino Di Cara, executive VP, content marketing at Spafax said. “It is a wonderful tribute to the consistent effort that our teams have made to deliver engaging, high-quality content tailored for Air Canada’s customers.”

enRoute magazine is published by Spafax and reaches over one million readers each month. It’s exclusively available on all Air Canada flights and in Maple Leaf Lounges worldwide as well as in select hotels and boutiques across North America.