Canadian Magazine Industry News
13 July 2015, TORONTO
ELLE Canada teams up with Sally Hansen for fashion trend report
The co-branded program also marks the debut of new Ottawa-based beauty vlogger, Marisa Roy.
Launched on July 6, the program is expected to run through September throughout the publications print, digital and social media channels (using hashtag #ELLExSallyHansen), as well as through in-store promotions. It is also running in the August issue of ELLE Québec.
“We are thrilled to launch this high-quality and multi-platform co-branded program with Sally Hansen,” Jacqueline Loch, vice-president & group publisher, TVA Publications, English brands, said. “This is a great example of two brands coming together to deliver innovative content, a high level of consumer engagement and ROI.”
The August issue of ELLE Canada, featuring Canadian singer Carly Rae Jepsen, is on newsstands now for $2.99.
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