ELLE Canada is participating in a first ever co-branded program with Sally Hansen in conjunction with its Fall Fashion Trend Report, which appears in its August issue.

The co-branded program also marks the debut of new Ottawa-based beauty vlogger, Marisa Roy.

Launched on July 6, the program is expected to run through September throughout the publications print, digital and social media channels (using hashtag #ELLExSallyHansen), as well as through in-store promotions. It is also running in the August issue of ELLE Québec.

“We are thrilled to launch this high-quality and multi-platform co-branded program with Sally Hansen,” Jacqueline Loch, vice-president & group publisher, TVA Publications, English brands, said. “This is a great example of two brands coming together to deliver innovative content, a high level of consumer engagement and ROI.”

The August issue of ELLE Canada, featuring Canadian singer Carly Rae Jepsen, is on newsstands now for $2.99.