Canadian Magazine Industry News
11 April 2012, ONTARIO
New magazine relaunch for legal workers in Ontario
The magazine serving the Ontario Bar Association (OBA) has undergone a lot of changes during its 33-year lifespan.
What started out as plain-type newsletter has become an illustrated magazine with a digital version and mobile app, and now in keeping with the modern feel, the magazine has undergone a complete rebrand.
The magazine will focus on having a stylized appearance that looks "much more current and more visually appealing," said Brennan.
What started out as plain-type newsletter has become an illustrated magazine with a digital version and mobile app, and now in keeping with the modern feel, the magazine has undergone a complete rebrand.
As of June 1, the lawyers, judges, and law student members of the OBA will pick up Just. magazine instead of what was formerly known as Briefly Speaking.
"Our members have changed and evolved and it was time to do the same with the magazine," said Just. editor Catherine Brennan.
The magazine will focus on having a stylized appearance that looks "much more current and more visually appealing," said Brennan.
The new content in Just. will be a balance of legal industry updates and lifestyle pieces, with the aim to make stories more succinct for readers. "Our articles are not as long, so they're quicker and more of a service article than long in-depth law practice articles," said Brennan.
The print magazine has a controlled circulation of 18,000 OBA members, but the digital versions are available for all to see online. While OBA members contribute most articles, anyone in the legal profession in Ontario is invited to submit work.
Espresso Group inc. did the branding for Just. which involved readership surveys and interviews. The name Just. was middle-ground result between the brand consultation and a contest where OBA members could submit possible names.
Published by the OBA, the magazine printed is by Transcontinental. The price of a full page ad is listed at $3,025.
The magazine's full title is Just. with the tagline "For people with a calling."
The magazine's full title is Just. with the tagline "For people with a calling."
— Mike Woodward, Editorial Intern
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