Canadian Magazine Industry News
16 March 2012,     HAMILTON, ON
New business-focused magazine for Hamilton
The Hamilton Spectator newspaper, a division of Metroland, is publishing a new monthly magazine called Hamilton Business.

At 100,000 copies distributed within the newspaper, it is "printed on better than average stock" but not on glossy pages, said Paul Berton, editor-in-chief of The Spectator.


The content includes a spotlight on Hamilton's executives and entrepreneurs, tips on starting or running a business, with features such as 'Agents of change' which focus on "someone or something making a difference in Hamilton."

The first issue, at 24 pages, has an article about a company that wants to "bring back the art of writing with paper and ink", with another spot about a Hamilton eatery that only opens on Sunday night.

The magazine is tabloid-sized, with pages running horizontally — that is, it's wider than it is tall. There are several ads inside the inaugural issue for FirstOntario Credit Union, however Berton did not have a media kit available for ad rates.

In a column on the newspaper's website, Berton notes, "No longer are we simply 'the steel city', but a community with a bright future in high tech, food production, digital technologies and the arts ... What better time to launch a new monthly publication called Hamilton Business?"
— Jeff Hayward
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