Canadian Magazine Industry News
22 February 2012,     VANCOUVER, BC
Mags B.C. gets some financial relief from feds
The Magazine Association of BC appears to have received a reprieve after it was recently turned down for two Canadian Periodical Fund (CPF) grants.

In a note to its members, Mags B.C. states, "James Moore, Minister of Canadian Heritage and Official Languages, had reviewed our two CPF applications and decided upon reflection to approve the Industry Investment application."


That decision means about $125,000 will flow to the association, allowing it pay for initiatives including some already spent on, including MagsWest 2011. Mags B.C. acknowledged it will take time, perhaps until April, to receive the cash. In the meantime, it is scraping by, it said. "While this news ensures that some worthwhile projects will be completed, it cannot be counted on to keep the association going," states the letter. "We must regard this reprieve as merely a 'stay of execution', and continue with our goal of finding new ways to function and become self-sustaining."

The association will not receive more than $25,000 it had requested for industry market research.

Mags B.C. had initiated a call to action to its members to form a task force when it first received word it was not getting the funding. That group met on Feb. 9. "Discussion was lively around a number of issues, including our continued relevance and mission, the possibility of expanding our membership to other content providers and media publishers, seeking a renewed commitment and raison d’être from our current membership, leading innovation instead of lagging behind, and how to become active rather than reactive to changes in the industry," reads the letter.
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