Rive Gauche Media has launched what it calls Canada’s first consumer jewellery magazine.

With a circulation of 42,500, Ever will be distributed to "a carefully chosen" list of jewellery retailers across Canada, targeting consumers with an interest in fashion and jewellery to enhance their shopping experience.



Ever, a free magazine, will be published four times a year in 2012, increasing to six issues by 2013. "The editorial content highlights the stories behind jewellery and its beauty," notes the publisher. "Topics include history and culture, international and national designers, fashion and what consumers should know when purchasing jewellery and watches."  
 

Olivier Felicio, publisher and editor-in-chief of Rive Gauche Media noted, “Jewellery conveys an emotion and can change how we feel — this magazine focuses on that concept.” Rive Gauche Media also publishes the b-to-b title Canadian Jeweller, which Rive Gauche said is Canada’s oldest magazine still in print, along with other titles.

According to the magazine's media kit, a one-time full-page ad sells for $4,390.

Ever's premiere issue has launched for the 2012 winter season.