Transcontinental Media has announced the launch of a "dynamic new media brand" called Juice, with the tagline "Healthy living, made delicious."

The brand will be delivered across multiple platforms launching across English Canada in April 2012, including six issues per year of a full-size print magazine; a website; a daily and weekly e-newsletter; social media presence; and a "comprehensive tablet experience".

Aimed primarily at women - the "household decision-makers" - Transcontinental Media's Juice will "inform, inspire and enable consumers to achieve their healthy eating and lifestyle goals, delivering the right information in an engaging and direct way. "

Editorial content will be developed, produced and distributed by Transcontinental Media, "with the focus on providing consumers with delicious recipes and meal ideas, the latest nutrition news as well as practical health and financial advice."

Transcontinental will be publishing the magazine in relationship with Loblaw Companies Limited, which will drive the magazine's initial circulation base of more than 400,000 copies, composed of mailed copies to a large selection of Loblaw's customers. It will also be available for purchase at select Loblaw banner stores and other retailer newsstands.

Transcontinental Media says it reaches over seven million women readers in Canada, "which makes it the leader in reaching women in the country. "