Transcontinental Media will exclusively represent the entire Canadian ad inventory for About.com, CalorieCount.com and Netplaces.com, owned by The New York Times Company, as of Sept. 1.

The deal opens new doors for Canadian advertisers, noted Transcon, 
as the company is "now offering advertising opportunities on About.com, CalorieCount.com and Netplaces.com, including standard Interactive Advertising Bureau (IAB) ad units, as well as high impact sponsorships and custom executions it is recognized for, in highly categorized environments."

In the past year, Transcon Media said it has tripled its digital network audience, now reaching 11.3 million unique visitors per month in Canada through more than 1,000 websites. Its digital portfolio includes ELLECanada.com, CanadianLiving.com and TheHockeyNews.com, "in addition to exclusive partnerships with some of the largest content publishers in North America such as Undertone, Ziff Davis and the About Group."