Canadian Magazine Industry News
27 May 2011,     MISSISSAUGA, ONT.
Design Edge Canada launches iPad edition
Masthead's sister title Design Edge Canada has launched iPad and iPhone editions of its bimonthly print publication, starting with the current May/June 2011 issue.

May/June's cover story is on "Design & the move to mobile." Extras for the iPad in this issue include mini video tours with environmental design studio Entro Communications of the new wayfinding system for Toronto's Union Station, and a video intro to creating mobile publication content with Adobe InDesign narrated by Tool Tips columnist Bob Atkinson.

The tablet edition was produced through Canadian magazine distributor Disticor, which has partnered with U.K.-based company MagazineCloner to offer digital publishing solutions for iPad and iPhone.

Each issue of the Design Edge iPad edition will contain rich media content not available in the print edition. Portrait view shows single pages; landscape view shows double-page spreads. Readers can pinch and zoom to see larger type and images. Tapping the screen once at the bottom pulls up a thumbnail table of contents for quick scanning.

The tablet edition is available for download now through the Apple App store. Use the search tool and plug in the Design Edge Canada name. The fee for the app is 99 cents; the first issue is free. Thereafter each issue will cost $2.99.

The print magazine increased its national ABC-audited circulation from 7,500 to 8,000 earlier this year due to demand. It is distributed on a free request basis to qualified graphic designers at design studios, ad agencies, corporate in-house design departments, publishers, and printing and packaging companies.

"We're betting that iPad-equipped designers will spend the equivalent of one latte to get the extra rich media content in the tablet edition," says publisher Doug Bennet. "We'll know in a few months whether that's true or not."

Shameless plug: Design Edge has been named Trade Magazine of the Year three years in a row by the Canadian Society of Magazine Editors. The Design Edge web site has also been nominated for Web Site of the Year in this year's KRW Awards.

Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Make Sure you Enter the COPAs this year. We have a FREE Covid-19 News category that is free to enter...
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports