For more than 25 years I've battled in the publishing trenches. Great times, and less than great times, I've experienced both. No, 2010 was not great, but I find it interesting how it greatly varies, depending on how it was approached. I miss the old industry. I don't believe I've ever seen the industy in the sad state it now is in. And we have only ourselves to blame. Personally, I believe we've become so lost in our own self importance, endless statistics, studies and navel gazing, we've forgotten what our true goals are, as well as how they can be accomplished. Professionalism and respect for many has become a thing of the past. Commitments not honoured, overbearing agency juniors, power crazed individuals, and yes, the lack of simple courtesy have all taken us down the road of 2010. From the basic service aspect (am I the only one who finds it funny when receptionists have voice mail?) we now operate on, through to the tolerance of unprofessional behavior and yes, dishonesty (circulation claims?), we have put ourselves in the situation we are now on. Can it be changed? Absolutely!! But half efforts and talking the game and not delivering will not do it. Bring back old fashioned integrity, professionalism and respect (both ways!) Oh how I miss being proud of this industry....