Canadian Magazine Industry News
20 December 2010,     CANADA
2010 Year end Q&A
After 2009, things could only look up for the magazine publishing industry in Canada, right? From where we sit, it has. 2010 has been a year of increasing, if cautious optimism and omnipresent change.

Zenith Optimedia said global ad spend will increase 4.9% in 2010 in its most recent report after repeating drops, PMB reports readership has remained steady for the year, there have been numerous Canadian print and digital magazine launches and staffing levels in the industry are no longer headed due south.

2010 was the year of the “game changing” iPad, the inaugural year of the Canada Periodical Fund, the second edition of the Canadian Online Publishing Awards and of numerous redesigns and innovations in the industry across both familiar and new platforms.

The year saw the magazine formerly known as The Beaver (now Canada’s History) make headlines across North America for changing its moniker, Maclean’s make headlines of its own and publish its first horizontal “Rethink” issue and Spacing sell 10,000 (to date) “left wing pinko” buttons and magnets from a Don Cherry outburst. And that's just a sample. 

We know it is difficult to choose, but we have to ask you, our dear readers: What has been the most exciting moment for Canadian magazines in 2010?

Wait, we’re not finished. Masthead also wants you to look into your proverbial crystal ball (is there an app for that?) and tell us your mantra for success going into 2011.

Over the next couple weeks we will be featuring answers from industry members. If you would like to share your thoughts, tweet us @Mastheadmag, or e-mail them to editor Val Maloney at

— V.M.
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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Full of terrific information, Thanks!...
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