Canadian Magazine Industry News
9 December 2010,     CANADA
ZenithOptimedia ups 2010 ad spend forecast
ZenithOptimedia has released a rosier outlook on its 2010 ad spend forecast. It now says global ad spend for the year will grow 4.9%, up from its October estimate of 4.8%.

This increase is due to advertising rebounding faster than expected in every region this year and advertisers regaining some of their confidence after repeating drops. Other positive indicators include rebounding corporate profitability and companies having large cash reserves built up. Global ad spending is expected to exceed its 2008 peak by 2012, according to the report.

The positive trend is estimated to continue into 2013, according to ZenithOptimedia who forecast growth of 4.6% in 2011 and 5.2% in 2012 and 2013.


Ad spend in magazines, along with newspapers will drop 2% between 2010 and 2013. The internet continues to be the area of highest growth, with a 48% gain expected between 2010 and 2013. Internet display advertising is forecast to reverse its downward trend and take 33.9% of internet ad spend this year and 35% in 2013, thanks to the popularity of video and social media online, according to ZenithOptimedia.

Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Help Spread the word for Orange Shirt Day on September 30 too....
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports