Halifax-based Gaze magazine launches this month with a LGBT lifestyle and issue focus for Atlantic Canada, says publisher John Williams.

“There is another publication that services the gay and lesbian community but I heard that the under 35 demographic wanted something less issue heavy and with more of a human face,” said Williams. "We aim to appeal to the young, old, gay and straight."

The inaugural issue of the magazine will be available July 12. Advertising for the 32-page initial issue is filled with gay and gay-friendly businesses, says Williams.

With a controlled circulation of 10, 000, copies will be distributed at libraries and local gay and gay-friendly shops.

Williams says editorial content will be about 75 per cent of the magazine with regular features including news stories, fashion and photography layouts and in-depth features on issues facing the GLBT community. Gaze will be produced ten times per year.