Canadian Magazine Industry News
7 April 2010,     TORONTO
Quill & Quire celebrates 75th anniversary with digital launch
Book news and reviews magazine Quill & Quire is celebrating its 75th anniversary with its April issue both in print and for the first time online, says publisher Alison Jones.

The April 75th anniversary issue of Quill & Quire
The April 75th anniversary issue of Quill & Quire

The April issue marks the launch of Quill & Quire on the Magazines Canada Digital Newsstand, using Zinio, says Jones. The online edition has identical content and pricing to the print edition, she says. “At some point as we get out of the experimental phase it would be logical to post the digital edition with a lower price than the print one,” she says. “Because of course we still have costs for the digital edition, but the printing and postage is taken out.”

Articles in the anniversary issue also reflect the Canadian book publishing worlds move towards digital, says Jones with an article on Indigo’s Kobo e-reader and a piece asking industry experts how the industry has changed over the last 75 years. “The April issue is a reflection of Quill & Quire’s relevancy to the industry,” says Jones. “It’s a good mix of where the industry is and where it is going.”

The Quill & Quire anniversary issue came in low overall with 52 pages, but is 25 percent ads, which is high for the magazine, says Jones. She says though she won’t be launching 20 new projects this year, the magazine is doing better now than it was in 2009. “Print is stabilizing but also the opportunities on the digital side are very exciting,” she says. “The Magazine’s Canada Digital Newsstand and the work we are doing with the website coupled with the opportunities e-readers are creating for magazines are all very exciting. When it’s not scary it is a very exciting time to be in the industry.”

Quill & Quire is published by St. Joseph Media 10 times per year. It has a paid circulation of 4,500.

— Val Maloney
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