Canadian Magazine Industry News
6 January 2010,     TORONTO
BPA interactive widget hits milestone
BPA Worldwide announced today that its interactive web traffic tool now includes data from more than 200 sites thanks to the recent addition of five from CLB Media.

The five newest live sites include CLB Media’s Electrical Business, Manufacturing Automation, PEM, Security Product & Technology News and Woodworking.

BPA’s interactive tool utilizes Nielsen Online tagging technology and provides advertisers and media buyers with audited web traffic data that applies a single set of standards across all subscribing sites. The tool ensures every page only includes one tag located at the bottom of each page.

“As media owners move ever more into the digital space, standardized and reliable measurement of audience reach is a must,” said CLB Media vice president, publishing Niel Hiscox. “Adding our websites to the BPA Interactive tool will guarantee a high degree of credibility to advertisers and buyers of online media when assessing audience reach across multiple platforms.”

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