This was an excellent trailer. I'm going out at lunch to buy the issue. Have never bought it before! We're looking at all manner of video options for Progress Magazine. We're going to look at something like this now. Very powerful promotion. Getting subscribers to actually read the magazine is - to us - more important than selling on the newsstand. Thanks to Masthead for this information.

Wow, even Walrus videos are dull. This is what you spend your begging loot on? Come on canada, let's wise up.

If the Walrus goes out of business, then 90% of the National Magazine Awards will have to go to Toronto Life because the judges won't have any other title to vote for in their "two-publication" system.

Now, Jane Bond, don't be cynical. The leaders in Canadian magazine publishing have a number of important roles to play besides giving one-another awards. They also have to write glowing reviews of each other's work, to whine in all media for more taxpayer support, to criticize the ungrateful and uncultured public for failing to be enamoured of their work, to shut out anyone that is not part of their cocktail circuit and to drive talent and enterprise across the border to the Great Satan.

Ha! I couldn't agree more, Eric. I went to the Nat Mag Awards this year and I was convinced I had time-warped back to 1953. Same people, same speeches, same incredibly out-of-date attitudes towards the industry. I could not escape the venue fast enough!