Canadian Publishing Industry News
2 October 2024,    
State Of The Press Release Report
 
State of the Press Release Report 2024, last one was in 2021.
State of the Press Release Report 2024, last one was in 2021.
In this year’s State of the Media Report, journalists reported that “maintaining credibility as a trusted news source” was their top challenge.Because press releases are sent directly from brands and vetted by trusted distribution partners, they provide an antidote to the misinformation spread on an increasing number of online channels, helping both journalists and comms practitioners maintain trust and credibility with their audience in an ever-changing world. For this year’s report, Cision asked comms pros how they are currently using gen AI to
focus of press releases you plan to send out in the next 12 months?
focus of press releases you plan to send out in the next 12 months?
help them craft press release content. The answers reveal a willingness among some PR practitioners to test multiple use cases for AI that help streamline the press release creation process.Finally, throughout the report, we’ve included proprietary data around press release trends, factors that influence page views on prnewswire.com and more. Our goal in sharing this information is to empower PR and comms professionals to craft releases designed to maximize engagement.
Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Lorene Shyba says:
Full of terrific information, Thanks!...
Special Reports
Upcoming Industry Events