Vividata has released its 2016-Q1 study, revealing that while readership has not changed, its ability to measure digital readership with greater accuracy and timely reporting has.

The audience measurement resource, surveyed 38,000 consumers across Canada from April 2015-March 2016 for the results. Reports on 113 publications shows how consumers use print and digital media. The data is collected through a rolling 52-week survey and released quarterly.

Highlights include:

• Newspapers and magazines reach nine out of 10 adults per week.
• Seventy per cent of Canadian adults are reading magazines, comparable to readership levels from five years ago.
• Print remains the dominant platform, with 55 per cent reading print only, and eight per cent reading digital only. Thirty seven per cent, are reading both on a digital device and in print. This cross-platform readership is consistent across all age groups.
• The highest digital and cross-platform magazine readership occurs with the following titles: news, entertainment, city, business and sports.

Click here for topline results for magazines, and here for newspapers.