The National Magazine Awards Foundation (NMAF) has launched a nationwide campaign with Indigo to create awareness about Canada’s award-winning publications, for the second year in a row.

From Oct. 19 to Nov. 29, select publications will be displayed in NMA newsstand frames in 91 Indigo superstores across the country. Magazines featured in this year’s initiative include 2015 Magazine of the Year winner Nouveau Projet, as well as award winners Canadian Business, Chatelaine, Cottage Life, FASHION Magazine, L'actualité, Maclean's, Maisonneuve, MoneySense, Sportsnet, The New Quarterly, The Walrus, Today's Parent, Toronto Life, Vancouver Magazine and Western Living.

With this promotion, the NMAF hopes to provide publishers with an opportunity to maximize their impact on newsstands. During last year’s four week promotion, 3,401 copies of 15 NMA award-winning titles were sold and a number of participating magazines reported an increase in sales varying from 14% to 67%.