Canadian Magazine Industry News
10 September 2015,     TORONTO
The Kit launches a pop-up magazine
The Kit
has launched The Kit Compact, 44-page a pop-up magazine to be distributed until tomorrow (Sept.11) by brand ambassadors (dressed by Forever 21) throughout Toronto’s commuter hubs and select shopping centres.

"Fashion media brands around the world have introduced pop-up magazines with great success, and we wanted to bring that popular concept to Canadians," Laura deCarufel, editor-in-chief of The Kit, said. "The Kit Compact offers the best of Toronto style and beauty. Our team will be scouting local shops, test-driving style and beauty essentials and dissecting trends so our readers can plug into the best of the city — all in one place."

The Kit Compact will be available at:
  • TTC stations (Bloor, Eglinton, Dundas West, Broadview and College)
  • Various street locations (Yonge & Dundas, Front & York, Front & Yonge, Bloor & Bay, and Queen & Portland)
  • Guest Services at Toronto Eaton Centre, Sherway Gardens, Fairview Mall, and Markville Shopping Centre (while quantities last)
  • And online at (on Sept.11)
"As a beauty and fashion media brand of five years, we are continuing to grow and innovate so our content and platforms stay relevant. We're always looking for unique ways to introduce our brand to new audiences," publisher Giorgina Bigioni said. "2015 is an exciting year with the unveiling of a new logo and brand colours, the introduction of a new platform, The Kit Compact, and the coming launch of The Kit South Asian. We're also planning for national roll-out of The Kit Compact for 2016."

The Kit is a free magazine, with 50,000 distributed monthly across Toronto. With a target audience of women ages 25 to 35, it focuses on inspiring women, fashion, trends, personal essays and photo shoots.
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Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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