The Canadian Business Media Association (CBMA) is partnering with Magazines Canada, and will now exist under the Magazines Canada banner. 

"With the marketplace and regulatory challenges faced by all magazine media publishers today, the CBMA Board agreed unanimously that bringing together one very strong association is absolutely vital at this juncture,” CBMA Chair and president and CEO of Kerrwil Publications Limited, John Kerr said.

The CBMA has serviced the B2B publishing industry for 96 years, which includes its annual Kenneth R. Wilson Awards (recently renamed the Canadian Business Media Awards), founded in 1954. This year’s celebration will take place in June. Following the awards, a larger Canadian business media advisory committee will review the CBMA’s and other B2B programming within Magazine Canada’s long-term planning process.

"We are delighted to welcome our CBMA colleagues to Magazines Canada,” Magazines Canada chair and president of St. Joseph Media Douglas Knight, said. “Working together strengthens our voice as we address common issues that affect the magazine industry as a whole. We will also be better positioned to more effectively leverage our resources to focus on the unique needs of distinct sectors of the industry, be they business, cultural, regional or consumer."

A transition process will take place over the upcoming months.