Spafax has launched the first issue of APEX Experience magazine, a publication that will provide content for the passenger experience industry with an emphasis on thought-provoking, intelligent and creative features.

The B2B magazine is being developed and published for the Airline Passenger Experience Association and is distributed worldwide to its members, however non-members will have free access to the digital version online.

Spafax implemented a new editorial staff and design team for the publication and aim to focus on APEX members and their stories.

The June/July 2014 edition features stories that tackle topics like the increasing amount of passengers choosing to fly economy, how airlines are taking on social media and a look into which airlines are giving their passengers the HD experience.