Snowbirds du Quebec, a new glossy from publisher Pierre Leduc and editor-in-chief Marc Beauchamp, targets Quebecers above the age of 49 that are retired or plan to retire in Florida.

The French-language independent magazine offers advice in the realm of real estate, including property law and taxes, and travel. "In addition to practical stories, the magazine will also be reporting on current events and sharing the experiences of snowbirds," adds Beauchamp in a release. The term "snowbirds" refers to people who dodge winter by migrating to warmer locales.


Articles on health, nutrition, food and restaurants, and other general lifestyle topics will flesh out the editorial content.

Snowbirds du Quebec will publish five issues a year with a print run of 23,500 copies, mailed to subscribers in Quebec and Florida. A full page ad costs $3,300.