Canadian Publishing Industry News
2 October 2016,     TORONTO
Rogers Media makes big changes
Rogers Media has announced a series of changes that will be made to its portfolio in order to “address the ongoing challenges facing the print media industry.”

As of January 2017, FLARE, Sportsnet, MoneySense and Canadian Business magazine will be digital-only.

Maclean’s will remain in print on a monthly basis, while Chatelaine and Today’s Parent will be published six times a year. HELLO! Canada will remain a weekly print publication.

The organization will now focus on its English-language consumer brands, centered on Entertainment, Lifestyle, Parenting, News & Current Affairs and Sports. Rogers will no longer be home to any B2B publications, and is working on finding new ownership for Châtelaine, LOULOU, and L'actualité.

Rogers Media has invested over $35 million in capital and marketing to create and promote digital content and transition the business to a digital-first infrastructure.

"It's been clear for some time now that Canadians are moving from print to digital, and our job is to keep pace with the changes our audiences are demanding,” Steve Maich, SVP of digital content & publishing, said. “We are so much more than a collection of magazine brands, and we've seen rapid growth on our digital platforms over the past few years.  Now is the time for us to accelerate that shift."

According to Rogers Media:
  • Digital consumer revenue for Rogers magazine brands is outpacing newsstand revenue by 50%
  • Rogers magazine brands have a combined digital reach of 3.8 million Canadians per month for the first half of 2016, up 30% yoy
  • Canadians spend an average of 40 million minutes per month online with Rogers magazine brands, up 34% yoy
  • Unique visitors to Rogers magazine brands online have increased 41% in the last two years
  • Video viewership with Rogers magazine brands online is up 162% yoy
  • is the fastest growing digital sports outlet in Canada with monthly reach up 47% yoy
  • Texture users in Canada download an average of 1.7 million magazines each month
Earlier this year Rogers Media cut almost 200 jobs— four per cent of its workforce across its TV, radio, publishing and back-office positions in the name of future growth. In 2014 several hundred middle management jobs were also cut. There was no announcement made on what these new changes will mean for the organizations current staff.
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