TC Transcontinental has announced that its two contracts to print Rogers' marketing products and magazines have been extended to 2019 for a reported value of up to $250 million.

"That Rogers has extended these major contracts testifies to the efficiency and quality of the services TC Transcontinental provides to meet the diversified needs of this Canadian corporation," reads a release.

Transcontinental says the contracts cover printing of the entire Rogers' portfolio of publications for consumers, the business community and professionals, as well as the printing of marketing products and the direct-mail delivery of Rogers' marketing products and services.

Transcontinental had signed two exclusive six-year deals in 2008 to print all of Rogers' magazines.

Last year, TC Media (Transcontinental) and Rogers teamed up on a campaign to promote print magazines.