News Media Canada has announced the launch of the Maple Network Exchange (MNE), a first-of-its-kind initiative for the organization. MNE offers premium Canadian advertising inventory to Canadian marketers, governments and businesses through a convenient self-serve platform. The platform provides end-to-end transparency on media dollars, using credible Canadian sites.
The Maple Network Exchange is supported by an alliance of major Canadian news media publishers, including Black Press Media, Brunswick News Inc., Glacier Media, The Globe and Mail, La Presse, Metroland Media Group Ltd., Postmedia, Toronto Star Newspapers Limited, Village Media and the Winnipeg Free Press. Powered by Canadian innovation, the media buying platform was built in Canada by Montreal’s District M, one of the top ten programmatic exchanges in the world.