Canadian Publishing Industry News
13 February 2023,     TORONTO
Magazine launches drop in 2022
 
Of the new launches in 2022
Of the new launches in 2022
New magazine launches in 2022 were as cold as the arctic weather that hit the nation in the last few days of December, says Samir Husni, aka Mr. Magazine.  Husni tracks magazine launches in the US every year. In 2020 the number of new magazines dropped to 60 titles, mostly due to COVID.  In 2021 the number of new launches doubled to 122.  But in 2022 the number dropped again to 74 new titles.

The industry navigated input costs, advertiser supply chain issues, labor shortages, and unprecedented consumer inflation in 2022. 


       Husni also notes that: “As the shift continues at the nation’s newsstands from regularly published magazines to book-a-zines, one can see as we enter 2023 that the future of ink on paper is going to be with those single topic, high-priced publications. They are everywhere: at the checkouts and at the mainlines. They cover every conceivable topic from Inside the Mind of Your Dog to Inside the Mind of Your Cat and everything in between. The cover price of these publications ranges between a low of $9.99 to a high of $14.99. Some of these publications are second, third and even fourth printing. All returning to the newsstands by “popular demand.”

 

Here is the breakdown of the categories of the new magazine launches of 2022:

 

16 Special Interest 

10 Sex

8 Women’s

7 Arts & Literary

5 Metro & Regional

5 Home

5 Crafts/Games/Hobbies

5 Black/Ethnic

4 Auto, Motorcycle, & Bikes 

3 Food

2 Children’s 

01 Travel

01 Music

1 Men’s

1 Hunting & Fishing

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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Full of terrific information, Thanks!...
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