Canadian Publishing Industry News
2 February 2023,     TORONTO
Canadians still like newspapers and magazines
Vividata, a media and consumer research firm, recently released its Winter 2023 study results, including media consumption habits. Here’s a few highlights:


• Nearly 7 in 10 Canadian adults (21.7 million) read or access print or digital newspaper content (whether a daily or community newspaper) in an average week, with 56% of daily newspaper brand readers accessing content​on a mobile device.​

• In an average month, 66% of adults read or access print or digital magazine content. While 44% of magazine readers are still exclusive to printed magazines, 43% access magazine content on a mobile device, increasing to 67% for those under 35 and 57% for BIPOC Canadians.

• 69% of Canadians agree, “The health of our democracy depends on journalists reporting the facts accurately”, agreement increases to 76% among those 50+.


For more in-depth coverage, see the report.

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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Full of terrific information, Thanks!...
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