and additives. The Trough will deliver news, features, and educational content to those in the livestock business including producers and breeders, grain farmers, veterinarians, animal nutritionists, distributors, processors, elevator operators, and key industry stakeholders.               

“This growing industry is filled with many unique challenges and opportunities as more consumers want to know what the food they eat is eating,” says Bree Rody, editor of The Trough.

“The feed decisions one makes for their animals influences animal health, marketability and even the environment. Our goal is to provide content that balances business issues, research, and innovation to guide businesses through their everyday decision-making.”

The Trough will deliver content across numerous platforms. On top of annual print issues, it will deliver online news, distribute e-newsletters, and produce webinars and podcasts.