Canadian Magazine Industry News
18 July 2012,     MONTREAL
LouLou magazine launches iPad edition
Another Rogers' title has jumped from the printed page to the tablet.

LouLou, a women's magazine covering fashion and beauty trends, has been launched for the iPad.

One of the key features of the tab edition is that when readers find an item they want to buy, they can tap a link to the brand's website for more info, photos, and videos.

"It goes back to the philosophy of the magazine. One of the coolest things about LouLou magazine is that 9 out of 10 readers will buy something from that issue, which is powerful because not many magazines can claim that," said Jeff Barlow, Senior Director, Innovation, Marketing Solutions at Rogers Publishing.

The 9/10 stat is based on reader surveys, he added.

Unilever is the iPad launch sponsor, taking the opportunity to introduce its 'Simple' brand of soap that's new to Canada, said Barlow. Unilever has exclusive ad space in the iPad edition for the first two months, he added. 

The tablet app, free for print subscribers ($2.99 per edition for non-subscribers), will be rolled out on the Android platform for 2013, with other platforms to follow. The electronic version is available in English and French.

The frequency of the tablet edition matches the print version, with eight regular issues per year not including special editions.

To watch a video of LouLou's multi-platform editor-in-chief, Julia Cyboran, explaining the new tablet edition, click here.
— Jeff Hayward
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