Canadian Magazine Industry News
17 November 2016, TORONTO
FIPP Innovation in Magazine Media 2016-2017 World Report
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The 7th edition of the Innovation in Magazine Media World Report is now for sale and you can get a free chapter to sample. The book takes a look at the ground-breaking, out-of-the-box, the downright offbeat and just plain useful thinking from the industries greatest proven success stories.
Highlights of the Innovation 2016-17 World Report include:
- Ad formats and creativity, from innovation, ad blocking and viewability to fraud
- Content innovation, with a microscope on media hubs and distribution models
- Micro-payments – more please
- Mobile and advertising
- Small data, not just BIG data, it’s very important too
- Structured journalism – what is it?
- What’s new, what’s cool/sick/awesome/weird, including: virtual reality, podcasting (again) and just really neat advertising
- Video, video and more about video with an emphasis on cost-effective video production (i.e. not just for behemoth companies….)
To order your copy at this link
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