Canadian Magazine Industry News
17 November 2016,     TORONTO
FIPP Innovation in Magazine Media 2016-2017 World Report
The 7th edition of the Innovation in Magazine Media World Report is now for sale and you can get a free chapter to sample. The book takes a look at the ground-breaking, out-of-the-box, the downright offbeat and just plain useful thinking from the industries greatest proven success stories. 

Highlights of the Innovation 2016-17 World Report include: 
  • Ad formats and creativity, from innovation, ad blocking and viewability to fraud
  • Content innovation, with a microscope on media hubs and distribution models
  • Micro-payments – more please
  • Mobile and advertising
  • Small data, not just BIG data, it’s very important too
  • Structured journalism – what is it?
  • What’s new, what’s cool/sick/awesome/weird, including: virtual reality, podcasting (again) and just really neat advertising
  • Video, video and more about video with an emphasis on cost-effective video production (i.e. not just for behemoth companies….)
Download the free chapter at this link:
o order your copy at this link
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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Lorene Shyba says:
Full of terrific information, Thanks!...
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