Digital media has overtaken television for the largest share of ad spending in Canada, according to The International Advertising Bureau (IAB) of Canada’s annual advertising revenue report.

Television ad sales decreased by 2% to $3.4 billion in 2013, from $3.5 billion in 2012. Spending on online advertising as a whole increased by 14% to $3.5 billion in 2013, from $3.1 billion in 2012. The report is forecasting a 14% rise in digital spending for the rest of the year. Mobile ad revenue is being cited as a key factor for the growth of online ad spending in 2013. It grew by 177% and accounted for 13% of online ad revenue in 2013, up from 5%.

In the past decade internet ad revenue passed radio in 2008, daily newspapers in 2010 and now television in 2013.

Magazines and radio haven’t fared as well as their media counterparts. Of the four major media, two print segments declined: Dailies by 17% and magazines by 3%. On the other side of the spectrum, out-of-home grew by 6% and radio was up by 1%. According to the report, major media remained static over the past two years.