Canadian Magazine Industry News
29 March 2016, CANADA
Changes made to Canada Post services
Unaddressed Admail is now Neighbourhood Mail and will show up on invoices, as Neighb MI. Neighbourhood Mail allows marketers to target consumers based on where they live.
Addressed Admail is now Personalized Mail and will show up on invoices as Persld MI. Personalized Mail is meant specifically for the individual.
According to Canada Post, the names of the services changed to reflect how marketers use its services and its value in helping customers grow their businesses. The changes took effect on January 9, 2016.
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