TC Media has expanded its digital network by signing an agreement to represent poolexpert.com with Canadian advertisers.

PoolExpert is a bilingual, subscriber-driven fantasy league management platform that receives 207,000 unique visitors and 22,000,000 page views a month during the hockey season, according to TC Media. "94 percent of users are male and adds to TC Media's available offer to hockey fans, notably The Hockey News website which receives 158,000 unique visitors a month," noted the company.



"PoolExpert is a leader in its field and we are proud to add this brand to our digital offering. The site has an engaged community of 225,000 subscribers and 10,000 subscribers to its newsletter, which makes it a preferred audience and one that is responsive to targeted advertising," said Dominique-Sébastien Forest, vice president, national digital solutions, TC Media. "This gives Canadian agencies and advertisers more opportunities to reach the highly desirable audiences of men and sports fans."